Obama's marketing campaign was a well oiled machine, in touch with the youth, in touch with today's technology and very "now" in terms of interacting with today's new media to get his message out.

What's even more amazing about Obama's image is his brand. In a market watch article it states that the Obama symbol of hope logo has stronger momentum than both Google and iPhone which is a feat in and of itself and speaks volumes to the importance of creating a unique, memorable mark that people can not ... Continue Reading