<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>&#187; Small Business Marketing</title>
	<atom:link href="http://effusioncreative.com/tag/small-business-marketing/feed/" rel="self" type="application/rss+xml" />
	<link>http://effusioncreative.com</link>
	<description></description>
	<lastBuildDate>Fri, 16 Apr 2010 05:50:22 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.9.2</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Less Stress. Peace of Mind. Priceless.</title>
		<link>http://effusioncreative.com/2010/01/less-stress-peace-of-mind-priceless/</link>
		<comments>http://effusioncreative.com/2010/01/less-stress-peace-of-mind-priceless/#comments</comments>
		<pubDate>Thu, 07 Jan 2010 21:33:54 +0000</pubDate>
		<dc:creator>Martha</dc:creator>
				<category><![CDATA[Design Trends]]></category>
		<category><![CDATA[Hot Design Tips]]></category>
		<category><![CDATA[Misc]]></category>
		<category><![CDATA[New Effusion Projects]]></category>
		<category><![CDATA[What Were They Thinking?]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Corporate Marketing]]></category>
		<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[How Not To Design]]></category>
		<category><![CDATA[Marketing Planning]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Uncreative Marketing]]></category>

		<guid isPermaLink="false">http://effusioncreative.com/?p=1204</guid>
		<description><![CDATA[
About 36 hours before hosting a holiday party for almost 40 people from my business group
Million Dollar Ladies, my hot water heater sprang a leak — of course, perfect timing right? When your hot water heater leaks there's no patching it up, you have to do a complete replacement. 

Luckily, one of the members of [...]]]></description>
		<wfw:commentRss>http://effusioncreative.com/2010/01/less-stress-peace-of-mind-priceless/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>But I Love Comic Sans &amp; Hot Pink</title>
		<link>http://effusioncreative.com/2009/09/but-i-love-comic-sans/</link>
		<comments>http://effusioncreative.com/2009/09/but-i-love-comic-sans/#comments</comments>
		<pubDate>Fri, 25 Sep 2009 08:30:16 +0000</pubDate>
		<dc:creator>Rob</dc:creator>
				<category><![CDATA[All Blog Posts]]></category>
		<category><![CDATA[Design Trends]]></category>
		<category><![CDATA[Hot Design Tips]]></category>
		<category><![CDATA[Misc]]></category>
		<category><![CDATA[What Were They Thinking?]]></category>
		<category><![CDATA[Corporate Marketing]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Marketing Planning]]></category>
		<category><![CDATA[Niche Marketing]]></category>
		<category><![CDATA[Small Business Marketing]]></category>

		<guid isPermaLink="false">http://effusioncreative.com/?p=566</guid>
		<description><![CDATA[Designing "just because" is no way to develop solid design. If you are a designer or someone in the business you already know this.

There are times though when clients are adamant about something that has to be in the design, not necessarily for a good reason, just because they like the "idea" of it, not [...]]]></description>
		<wfw:commentRss>http://effusioncreative.com/2009/09/but-i-love-comic-sans/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is It Too Late to Market in This Economy?</title>
		<link>http://effusioncreative.com/2009/09/is-it-too-late-to-market-in-this-economy/</link>
		<comments>http://effusioncreative.com/2009/09/is-it-too-late-to-market-in-this-economy/#comments</comments>
		<pubDate>Wed, 09 Sep 2009 08:30:59 +0000</pubDate>
		<dc:creator>Rob</dc:creator>
				<category><![CDATA[All Blog Posts]]></category>
		<category><![CDATA[Hot Design Tips]]></category>
		<category><![CDATA[Misc]]></category>
		<category><![CDATA[Corporate Marketing]]></category>
		<category><![CDATA[Creative Business Strategies]]></category>
		<category><![CDATA[Marketing Planning]]></category>
		<category><![CDATA[Niche Marketing]]></category>
		<category><![CDATA[Small Business Marketing]]></category>

		<guid isPermaLink="false">http://effusioncreative.com/?p=798</guid>
		<description><![CDATA[So you did it, you thought by not marketing your company on the web or with traditional marketing collateral that you'd save huge bucks. You probably did. How much did you lose though because your name wasn't out there or you didn't polish your current marketing pieces up taking advantage of the economic situation? In [...]]]></description>
		<wfw:commentRss>http://effusioncreative.com/2009/09/is-it-too-late-to-market-in-this-economy/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>It&#039;s There, But Nobody&#039;s Using It</title>
		<link>http://effusioncreative.com/2009/03/its-there-but-nobodys-using-it/</link>
		<comments>http://effusioncreative.com/2009/03/its-there-but-nobodys-using-it/#comments</comments>
		<pubDate>Thu, 05 Mar 2009 14:00:24 +0000</pubDate>
		<dc:creator>Martha</dc:creator>
				<category><![CDATA[All Blog Posts]]></category>
		<category><![CDATA[Hot Design Tips]]></category>
		<category><![CDATA[Brand Development]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Corporate Marketing]]></category>
		<category><![CDATA[Creative Business Strategies]]></category>
		<category><![CDATA[Marketing Planning]]></category>
		<category><![CDATA[Small Business Marketing]]></category>

		<guid isPermaLink="false">http://effusioncreative.com/?p=972</guid>
		<description><![CDATA[Though more and more businesses realize they need a website in today’s at your finger tips online information age, there is still a lot of misconception that surrounds having one. A major misconception is that “once I have a website, the money’s just going to start rolling in.” That’s just not the case in most [...]]]></description>
		<wfw:commentRss>http://effusioncreative.com/2009/03/its-there-but-nobodys-using-it/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Cheap Design is Not Good and Good Design is Not Cheap</title>
		<link>http://effusioncreative.com/2008/12/cheap-design-is-not-good-and-good-design-is-not-cheap/</link>
		<comments>http://effusioncreative.com/2008/12/cheap-design-is-not-good-and-good-design-is-not-cheap/#comments</comments>
		<pubDate>Tue, 16 Dec 2008 21:22:12 +0000</pubDate>
		<dc:creator>Rob</dc:creator>
				<category><![CDATA[All Blog Posts]]></category>
		<category><![CDATA[Misc]]></category>
		<category><![CDATA[What Were They Thinking?]]></category>
		<category><![CDATA[Corporate Marketing]]></category>
		<category><![CDATA[Marketing Planning]]></category>
		<category><![CDATA[Small Business Marketing]]></category>

		<guid isPermaLink="false">http://effusioncreative.com/?p=534</guid>
		<description><![CDATA[

This type of thinking applies not only to graphic design, marketing, and brand strategy but really any profession ranging from landscaping to interior decorating — you name it.

If you search the web there are plenty of companies that will design your logo identity for $100 and your website for under $500, you absolutely don't want [...]]]></description>
		<wfw:commentRss>http://effusioncreative.com/2008/12/cheap-design-is-not-good-and-good-design-is-not-cheap/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Dangling Carrots</title>
		<link>http://effusioncreative.com/2008/12/dangling-carrots/</link>
		<comments>http://effusioncreative.com/2008/12/dangling-carrots/#comments</comments>
		<pubDate>Fri, 12 Dec 2008 19:51:48 +0000</pubDate>
		<dc:creator>Rob</dc:creator>
				<category><![CDATA[All Blog Posts]]></category>
		<category><![CDATA[Hot Design Tips]]></category>
		<category><![CDATA[New Effusion Projects]]></category>
		<category><![CDATA[Creative Business Strategies]]></category>
		<category><![CDATA[Marketing Planning]]></category>
		<category><![CDATA[Small Business Marketing]]></category>

		<guid isPermaLink="false">http://effusioncreative.com/?p=873</guid>
		<description><![CDATA[

In the design profession there are two distinctive types of clients. Clients that appreciate your work, customer service as well as take your pricing at face value AND there are others that take the dangling carrot approach to entice a better price.
Simmilar to spec work "carrot danglers" typically are new prospects that love your work, [...]]]></description>
		<wfw:commentRss>http://effusioncreative.com/2008/12/dangling-carrots/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Trust Your Design Firm</title>
		<link>http://effusioncreative.com/2008/12/trust-your-design-firm/</link>
		<comments>http://effusioncreative.com/2008/12/trust-your-design-firm/#comments</comments>
		<pubDate>Mon, 08 Dec 2008 09:00:24 +0000</pubDate>
		<dc:creator>Martha</dc:creator>
				<category><![CDATA[All Blog Posts]]></category>
		<category><![CDATA[Hot Design Tips]]></category>
		<category><![CDATA[What Were They Thinking?]]></category>
		<category><![CDATA[Creative Business Strategies]]></category>
		<category><![CDATA[Marketing Planning]]></category>
		<category><![CDATA[Small Business Marketing]]></category>

		<guid isPermaLink="false">http://effusioncreative.com/?p=466</guid>
		<description><![CDATA[

People typically come to Effusion because they’ve seen and loved our work or know people that have worked with us and want a similar experience. We sign-on new clients and referrals regularly throughout the year that trust our design expertise because of this.

Some clients are more hands on and that's fine, where others tend to [...]]]></description>
		<wfw:commentRss>http://effusioncreative.com/2008/12/trust-your-design-firm/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>4th Quarter, 3rd and 24</title>
		<link>http://effusioncreative.com/2008/12/4th-quarter-3rd-and-24/</link>
		<comments>http://effusioncreative.com/2008/12/4th-quarter-3rd-and-24/#comments</comments>
		<pubDate>Mon, 01 Dec 2008 02:23:54 +0000</pubDate>
		<dc:creator>Martha</dc:creator>
				<category><![CDATA[All Blog Posts]]></category>
		<category><![CDATA[Hot Design Tips]]></category>
		<category><![CDATA[Humbled]]></category>
		<category><![CDATA[Love 'em or Hate 'em Brands]]></category>
		<category><![CDATA[Misc]]></category>
		<category><![CDATA[New Effusion Projects]]></category>
		<category><![CDATA[Corporate Marketing]]></category>
		<category><![CDATA[Creative Business Strategies]]></category>
		<category><![CDATA[Marketing Planning]]></category>
		<category><![CDATA[Small Business Marketing]]></category>

		<guid isPermaLink="false">http://effusioncreative.com/?p=327</guid>
		<description><![CDATA[It's the fourth quarter, the last month before the New Year. If year-end marketing budgets haven't been spent yet or you're anxious about getting started early for next year, this is the month to get serious about gearing up for Q1 2009. By having business in the pipeline now you'll be ready to go to [...]]]></description>
		<wfw:commentRss>http://effusioncreative.com/2008/12/4th-quarter-3rd-and-24/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Thanksgiving</title>
		<link>http://effusioncreative.com/2008/11/thanksgiving/</link>
		<comments>http://effusioncreative.com/2008/11/thanksgiving/#comments</comments>
		<pubDate>Tue, 25 Nov 2008 18:17:26 +0000</pubDate>
		<dc:creator>Martha</dc:creator>
				<category><![CDATA[All Blog Posts]]></category>
		<category><![CDATA[Humbled]]></category>
		<category><![CDATA[Misc]]></category>
		<category><![CDATA[Corporate Marketing]]></category>
		<category><![CDATA[Creative Business Strategies]]></category>
		<category><![CDATA[Small Business Marketing]]></category>

		<guid isPermaLink="false">http://effusioncreative.com/?p=210</guid>
		<description><![CDATA[

Well, it’s here. We are in the final week of November. If you live in the good ole U.S.A., that means we take time out as a nation on Thursday to give thanks for all of our blessings. For most of us, it means we get together with family and friends and eat a huge [...]]]></description>
		<wfw:commentRss>http://effusioncreative.com/2008/11/thanksgiving/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Kitchen Sink Design (Part 2 of 2)</title>
		<link>http://effusioncreative.com/2008/11/kitchen-sink-design-part-2-of-2/</link>
		<comments>http://effusioncreative.com/2008/11/kitchen-sink-design-part-2-of-2/#comments</comments>
		<pubDate>Sat, 22 Nov 2008 11:22:14 +0000</pubDate>
		<dc:creator>Rob</dc:creator>
				<category><![CDATA[All Blog Posts]]></category>
		<category><![CDATA[Hot Design Tips]]></category>
		<category><![CDATA[Misc]]></category>
		<category><![CDATA[What Were They Thinking?]]></category>
		<category><![CDATA[Copy Writing]]></category>
		<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[Marketing Planning]]></category>
		<category><![CDATA[Small Business Marketing]]></category>

		<guid isPermaLink="false">http://effusioncreative.com/?p=126</guid>
		<description><![CDATA[

When you think streamlined/concise content, this trickles down to the very essence of your brand — yes your logo.

In the beginning when we first started our company, we were open to creating what we refer to as the "FrankinLogo" — meaning, we presented 4-6 logo concepts and let the client decide what they liked best, [...]]]></description>
		<wfw:commentRss>http://effusioncreative.com/2008/11/kitchen-sink-design-part-2-of-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Kitchen Sink Design (Part 1 of 2)</title>
		<link>http://effusioncreative.com/2008/11/kitchen-sink-design-part-1-of-2/</link>
		<comments>http://effusioncreative.com/2008/11/kitchen-sink-design-part-1-of-2/#comments</comments>
		<pubDate>Thu, 20 Nov 2008 10:30:05 +0000</pubDate>
		<dc:creator>Rob</dc:creator>
				<category><![CDATA[All Blog Posts]]></category>
		<category><![CDATA[Hot Design Tips]]></category>
		<category><![CDATA[Misc]]></category>
		<category><![CDATA[What Were They Thinking?]]></category>
		<category><![CDATA[Copy Writing]]></category>
		<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[Marketing Planning]]></category>
		<category><![CDATA[Small Business Marketing]]></category>

		<guid isPermaLink="false">http://effusioncreative.com/?p=124</guid>
		<description><![CDATA[

What seems second nature to designers isn't all that intuitive for clients when it comes to creating the right type of content for a brochure, website or something as simple as a logo.

We refer to "content overload" as "Kitchen Sink Design."

Here's the scenario, a client comes in and is ecstatic about their rebranding ranging from [...]]]></description>
		<wfw:commentRss>http://effusioncreative.com/2008/11/kitchen-sink-design-part-1-of-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Even Well Established Companies Rebrand — What Are You Waiting For?</title>
		<link>http://effusioncreative.com/2008/11/even-well-established-companies-rebrand-%e2%80%94-what-are-you-waiting-for/</link>
		<comments>http://effusioncreative.com/2008/11/even-well-established-companies-rebrand-%e2%80%94-what-are-you-waiting-for/#comments</comments>
		<pubDate>Fri, 14 Nov 2008 05:18:59 +0000</pubDate>
		<dc:creator>Rob</dc:creator>
				<category><![CDATA[All Blog Posts]]></category>
		<category><![CDATA[Design Trends]]></category>
		<category><![CDATA[Extreme Makeovers]]></category>
		<category><![CDATA[Hot Design Tips]]></category>
		<category><![CDATA[Brand Development]]></category>
		<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[Rebranding]]></category>
		<category><![CDATA[Small Business Marketing]]></category>

		<guid isPermaLink="false">http://effusioncreative.com/?p=154</guid>
		<description><![CDATA[Many clients are resistant to change.

When we have a client approach us for one type of project we often will suggest the idea of rebranding if a mark looks unprofessional or just isn't inline with today's standards of logo design. The first thing we hear is "oh no, can't do that — our logo is [...]]]></description>
		<wfw:commentRss>http://effusioncreative.com/2008/11/even-well-established-companies-rebrand-%e2%80%94-what-are-you-waiting-for/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
