Many clients are resistant to change.

When we have a client approach us for one type of project we often will suggest the idea of rebranding if a mark looks unprofessional or just isn't inline with today's standards of logo design. The first thing we hear is "oh no, can't do that — our logo is everywhere and. . .my wife created this years ago and everyone loves it."

Yes but is it effective? Does it do for you now what it did 5 or 10 years ago when your business was in its infancy?

Can your brand be carried through to every ... Continue Reading