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	<title>&#187; Marketing Planning</title>
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		<title>Less Stress. Peace of Mind. Priceless.</title>
		<link>http://effusioncreative.com/2010/01/less-stress-peace-of-mind-priceless/</link>
		<comments>http://effusioncreative.com/2010/01/less-stress-peace-of-mind-priceless/#comments</comments>
		<pubDate>Thu, 07 Jan 2010 21:33:54 +0000</pubDate>
		<dc:creator>Martha</dc:creator>
				<category><![CDATA[Design Trends]]></category>
		<category><![CDATA[Hot Design Tips]]></category>
		<category><![CDATA[Misc]]></category>
		<category><![CDATA[New Effusion Projects]]></category>
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		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Corporate Marketing]]></category>
		<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[How Not To Design]]></category>
		<category><![CDATA[Marketing Planning]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Uncreative Marketing]]></category>

		<guid isPermaLink="false">http://effusioncreative.com/?p=1204</guid>
		<description><![CDATA[
About 36 hours before hosting a holiday party for almost 40 people from my business group
Million Dollar Ladies, my hot water heater sprang a leak — of course, perfect timing right? When your hot water heater leaks there's no patching it up, you have to do a complete replacement. 

Luckily, one of the members of [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>But I Love Comic Sans &amp; Hot Pink</title>
		<link>http://effusioncreative.com/2009/09/but-i-love-comic-sans/</link>
		<comments>http://effusioncreative.com/2009/09/but-i-love-comic-sans/#comments</comments>
		<pubDate>Fri, 25 Sep 2009 08:30:16 +0000</pubDate>
		<dc:creator>Rob</dc:creator>
				<category><![CDATA[All Blog Posts]]></category>
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		<category><![CDATA[Corporate Marketing]]></category>
		<category><![CDATA[Customer Service]]></category>
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		<category><![CDATA[Niche Marketing]]></category>
		<category><![CDATA[Small Business Marketing]]></category>

		<guid isPermaLink="false">http://effusioncreative.com/?p=566</guid>
		<description><![CDATA[Designing "just because" is no way to develop solid design. If you are a designer or someone in the business you already know this.

There are times though when clients are adamant about something that has to be in the design, not necessarily for a good reason, just because they like the "idea" of it, not [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Water Torture Marketing</title>
		<link>http://effusioncreative.com/2009/09/water-torture-marketing/</link>
		<comments>http://effusioncreative.com/2009/09/water-torture-marketing/#comments</comments>
		<pubDate>Thu, 17 Sep 2009 09:30:05 +0000</pubDate>
		<dc:creator>Rob</dc:creator>
				<category><![CDATA[All Blog Posts]]></category>
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		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Creative Business Strategies]]></category>
		<category><![CDATA[Marketing Planning]]></category>
		<category><![CDATA[Niche Marketing]]></category>

		<guid isPermaLink="false">http://effusioncreative.com/?p=743</guid>
		<description><![CDATA[Ok so it's really called drip marketing, I also refer to it as "overtising." We've found that a lot of companies are actually overdoing eMarketing efforts to the point where it becomes annoying to the end user. 

Personally, we believe once a week to your customer base is excessive (Godiva are you listening?), every two [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Is It Too Late to Market in This Economy?</title>
		<link>http://effusioncreative.com/2009/09/is-it-too-late-to-market-in-this-economy/</link>
		<comments>http://effusioncreative.com/2009/09/is-it-too-late-to-market-in-this-economy/#comments</comments>
		<pubDate>Wed, 09 Sep 2009 08:30:59 +0000</pubDate>
		<dc:creator>Rob</dc:creator>
				<category><![CDATA[All Blog Posts]]></category>
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		<category><![CDATA[Marketing Planning]]></category>
		<category><![CDATA[Niche Marketing]]></category>
		<category><![CDATA[Small Business Marketing]]></category>

		<guid isPermaLink="false">http://effusioncreative.com/?p=798</guid>
		<description><![CDATA[So you did it, you thought by not marketing your company on the web or with traditional marketing collateral that you'd save huge bucks. You probably did. How much did you lose though because your name wasn't out there or you didn't polish your current marketing pieces up taking advantage of the economic situation? In [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>It&#039;s There, But Nobody&#039;s Using It</title>
		<link>http://effusioncreative.com/2009/03/its-there-but-nobodys-using-it/</link>
		<comments>http://effusioncreative.com/2009/03/its-there-but-nobodys-using-it/#comments</comments>
		<pubDate>Thu, 05 Mar 2009 14:00:24 +0000</pubDate>
		<dc:creator>Martha</dc:creator>
				<category><![CDATA[All Blog Posts]]></category>
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		<category><![CDATA[Brand Development]]></category>
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		<guid isPermaLink="false">http://effusioncreative.com/?p=972</guid>
		<description><![CDATA[Though more and more businesses realize they need a website in today’s at your finger tips online information age, there is still a lot of misconception that surrounds having one. A major misconception is that “once I have a website, the money’s just going to start rolling in.” That’s just not the case in most [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Use the Best Ingredients</title>
		<link>http://effusioncreative.com/2008/12/use-the-best-ingredients/</link>
		<comments>http://effusioncreative.com/2008/12/use-the-best-ingredients/#comments</comments>
		<pubDate>Thu, 18 Dec 2008 05:48:31 +0000</pubDate>
		<dc:creator>Martha</dc:creator>
				<category><![CDATA[All Blog Posts]]></category>
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		<category><![CDATA[Humbled]]></category>
		<category><![CDATA[Misc]]></category>
		<category><![CDATA[Solid Brands]]></category>
		<category><![CDATA[What Were They Thinking?]]></category>
		<category><![CDATA[Creative Business Strategies]]></category>
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		<guid isPermaLink="false">http://effusioncreative.com/?p=792</guid>
		<description><![CDATA[
If you knew me, you would know I’m a Food Network junkie. I also tend to collect cookbooks, which I often read like novels. My latest one is The Barefoot Contessa Cookbook, one of Ina Garten’s from the late 1990’s. In it, she repeatedly advises to use the best ingredients you possibly can.
 
At Effusion [...]]]></description>
		<wfw:commentRss>http://effusioncreative.com/2008/12/use-the-best-ingredients/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Cheap Design is Not Good and Good Design is Not Cheap</title>
		<link>http://effusioncreative.com/2008/12/cheap-design-is-not-good-and-good-design-is-not-cheap/</link>
		<comments>http://effusioncreative.com/2008/12/cheap-design-is-not-good-and-good-design-is-not-cheap/#comments</comments>
		<pubDate>Tue, 16 Dec 2008 21:22:12 +0000</pubDate>
		<dc:creator>Rob</dc:creator>
				<category><![CDATA[All Blog Posts]]></category>
		<category><![CDATA[Misc]]></category>
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		<category><![CDATA[Small Business Marketing]]></category>

		<guid isPermaLink="false">http://effusioncreative.com/?p=534</guid>
		<description><![CDATA[

This type of thinking applies not only to graphic design, marketing, and brand strategy but really any profession ranging from landscaping to interior decorating — you name it.

If you search the web there are plenty of companies that will design your logo identity for $100 and your website for under $500, you absolutely don't want [...]]]></description>
		<wfw:commentRss>http://effusioncreative.com/2008/12/cheap-design-is-not-good-and-good-design-is-not-cheap/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Dangling Carrots</title>
		<link>http://effusioncreative.com/2008/12/dangling-carrots/</link>
		<comments>http://effusioncreative.com/2008/12/dangling-carrots/#comments</comments>
		<pubDate>Fri, 12 Dec 2008 19:51:48 +0000</pubDate>
		<dc:creator>Rob</dc:creator>
				<category><![CDATA[All Blog Posts]]></category>
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		<category><![CDATA[Small Business Marketing]]></category>

		<guid isPermaLink="false">http://effusioncreative.com/?p=873</guid>
		<description><![CDATA[

In the design profession there are two distinctive types of clients. Clients that appreciate your work, customer service as well as take your pricing at face value AND there are others that take the dangling carrot approach to entice a better price.
Simmilar to spec work "carrot danglers" typically are new prospects that love your work, [...]]]></description>
		<wfw:commentRss>http://effusioncreative.com/2008/12/dangling-carrots/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Trust Your Design Firm</title>
		<link>http://effusioncreative.com/2008/12/trust-your-design-firm/</link>
		<comments>http://effusioncreative.com/2008/12/trust-your-design-firm/#comments</comments>
		<pubDate>Mon, 08 Dec 2008 09:00:24 +0000</pubDate>
		<dc:creator>Martha</dc:creator>
				<category><![CDATA[All Blog Posts]]></category>
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		<category><![CDATA[Small Business Marketing]]></category>

		<guid isPermaLink="false">http://effusioncreative.com/?p=466</guid>
		<description><![CDATA[

People typically come to Effusion because they’ve seen and loved our work or know people that have worked with us and want a similar experience. We sign-on new clients and referrals regularly throughout the year that trust our design expertise because of this.

Some clients are more hands on and that's fine, where others tend to [...]]]></description>
		<wfw:commentRss>http://effusioncreative.com/2008/12/trust-your-design-firm/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Seriously, What is A Brand?</title>
		<link>http://effusioncreative.com/2008/12/seriously-what-is-a-brand/</link>
		<comments>http://effusioncreative.com/2008/12/seriously-what-is-a-brand/#comments</comments>
		<pubDate>Fri, 05 Dec 2008 16:52:34 +0000</pubDate>
		<dc:creator>Rob</dc:creator>
				<category><![CDATA[All Blog Posts]]></category>
		<category><![CDATA[Misc]]></category>
		<category><![CDATA[Solid Brands]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Creative Business Strategies]]></category>
		<category><![CDATA[Marketing Planning]]></category>

		<guid isPermaLink="false">http://effusioncreative.com/?p=441</guid>
		<description><![CDATA[

A brand is not a logo, it's not your company's identity or even a product.

A brand is an emotional and visceral reaction or connection to a business or product. Whether the emotion is love or hate the ultimate goal is an illogical reaction. Branding attempts to manage the signals that help evoke that reaction. Branding [...]]]></description>
		<wfw:commentRss>http://effusioncreative.com/2008/12/seriously-what-is-a-brand/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Way My Grandma Saw It</title>
		<link>http://effusioncreative.com/2008/12/the-way-my-grandma-saw-it/</link>
		<comments>http://effusioncreative.com/2008/12/the-way-my-grandma-saw-it/#comments</comments>
		<pubDate>Thu, 04 Dec 2008 22:30:13 +0000</pubDate>
		<dc:creator>Martha</dc:creator>
				<category><![CDATA[All Blog Posts]]></category>
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		<guid isPermaLink="false">http://effusioncreative.com/?p=812</guid>
		<description><![CDATA[

I sure didn’t come from money. Still, I wasn’t deprived either. If anything, I can thank my maternal Grandmother for showing me how being thrifty and creative can make the things that we surround ourselves with really gratifying. That and a general belief that she had:

“It’s better to have one nice thing than to have [...]]]></description>
		<wfw:commentRss>http://effusioncreative.com/2008/12/the-way-my-grandma-saw-it/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>4th Quarter, 3rd and 24</title>
		<link>http://effusioncreative.com/2008/12/4th-quarter-3rd-and-24/</link>
		<comments>http://effusioncreative.com/2008/12/4th-quarter-3rd-and-24/#comments</comments>
		<pubDate>Mon, 01 Dec 2008 02:23:54 +0000</pubDate>
		<dc:creator>Martha</dc:creator>
				<category><![CDATA[All Blog Posts]]></category>
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		<category><![CDATA[Love 'em or Hate 'em Brands]]></category>
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		<category><![CDATA[New Effusion Projects]]></category>
		<category><![CDATA[Corporate Marketing]]></category>
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		<guid isPermaLink="false">http://effusioncreative.com/?p=327</guid>
		<description><![CDATA[It's the fourth quarter, the last month before the New Year. If year-end marketing budgets haven't been spent yet or you're anxious about getting started early for next year, this is the month to get serious about gearing up for Q1 2009. By having business in the pipeline now you'll be ready to go to [...]]]></description>
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		<slash:comments>0</slash:comments>
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