Don't Market, Don't Rebrand, Don't Position Yourself
Martha
October 28, 2008
All Blog Posts, Misc
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Tags: Brand Development, Creative Business Strategies, Don't Market, Small Business Marketing
A huge huge campaign that was based upon sarcastic reverse psychology was very well done. They took between 30-50 entertainment personalities to prove a point. That point being to not do anything, not to vote because why would it make a difference, why would one person or a dozen people make a difference in an election. Well it did.
The message got out and people like never before who have never seen a voting booth went out to vote.
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