Many clients are resistant to change.

When we have a client approach us for one type of project we often will suggest the idea of rebranding if a mark looks unprofessional or just isn't inline with today's standards of logo design. The first thing we hear is "oh no, can't do that — our logo is everywhere and. . .my wife created this years ago and everyone loves it."

Yes but is it effective? Does it do for you now what it did 5 or 10 years ago when your business was in its infancy?

Can your brand be carried through to every ... Continue Reading

These ads should all all be titled "Yeah Just Like That."

Yes, I'm a devote lamb following Apple every where they go, but aside from that, I have to share with you how creative I thought one of their most recent ads were for a product called Shazam. The last dozen or so TV ads have featured a theme song playing in the background just wallpaper music to accent the spot. Well Shazam is a very cool application (I can vouch for it — it works everywhere from the car to a Starbucks to a noisy restaurant — pretty amazing) ... Continue Reading