When you think streamlined/concise content, this trickles down to the very essence of your brand — yes your logo.

In the beginning when we first started our company, we were open to creating what we refer to as the "FrankinLogo" — meaning, we presented 4-6 logo concepts and let the client decide what they liked best, if that meant creating a hybrid of 2 or 3 logos then so be it. Well, what we came to find was that this method seemed to yield the ugliest logos that consistently never ... Continue Reading

What seems second nature to designers isn't all that intuitive for clients when it comes to creating the right type of content for a brochure, website or something as simple as a logo.

We refer to "content overload" as "Kitchen Sink Design."

Here's the scenario, a client comes in and is ecstatic about their rebranding ranging from their logo to a new website, brochure, the whole nine. When we discuss the project scope and what we're looking for in terms of content (this is before the design process actually starts) more often than ... Continue Reading