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	<title>&#187; Branding</title>
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		<title>Water Torture Marketing</title>
		<link>http://effusioncreative.com/2009/09/water-torture-marketing/</link>
		<comments>http://effusioncreative.com/2009/09/water-torture-marketing/#comments</comments>
		<pubDate>Thu, 17 Sep 2009 09:30:05 +0000</pubDate>
		<dc:creator>Rob</dc:creator>
				<category><![CDATA[All Blog Posts]]></category>
		<category><![CDATA[Hot Design Tips]]></category>
		<category><![CDATA[Misc]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Creative Business Strategies]]></category>
		<category><![CDATA[Marketing Planning]]></category>
		<category><![CDATA[Niche Marketing]]></category>

		<guid isPermaLink="false">http://effusioncreative.com/?p=743</guid>
		<description><![CDATA[Ok so it's really called drip marketing, I also refer to it as "overtising." We've found that a lot of companies are actually overdoing eMarketing efforts to the point where it becomes annoying to the end user. 

Personally, we believe once a week to your customer base is excessive (Godiva are you listening?), every two [...]]]></description>
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		<title>We&#039;d Like to Thank the Academy. . .</title>
		<link>http://effusioncreative.com/2009/02/wed-like-to-thank-the-academy/</link>
		<comments>http://effusioncreative.com/2009/02/wed-like-to-thank-the-academy/#comments</comments>
		<pubDate>Sat, 28 Feb 2009 13:00:31 +0000</pubDate>
		<dc:creator>Rob</dc:creator>
				<category><![CDATA[All Blog Posts]]></category>
		<category><![CDATA[Humbled]]></category>
		<category><![CDATA[Misc]]></category>
		<category><![CDATA[New Effusion Projects]]></category>
		<category><![CDATA[Solid Brands]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Logo Design]]></category>
		<category><![CDATA[LogoLounge]]></category>
		<category><![CDATA[Marketing]]></category>
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		<guid isPermaLink="false">http://effusioncreative.com/?p=951</guid>
		<description><![CDATA[We couldn't be more excited. Today we were contacted again by LogoLounge with some great news.

Apparently LogoLounge is going to be publishing a series of niched Logo Master Library books in addition to their annual book of logo designs and their inaugural book is coming out Fall 2009. Two of our logos made the cut [...]]]></description>
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		<title>Seriously, What is A Brand?</title>
		<link>http://effusioncreative.com/2008/12/seriously-what-is-a-brand/</link>
		<comments>http://effusioncreative.com/2008/12/seriously-what-is-a-brand/#comments</comments>
		<pubDate>Fri, 05 Dec 2008 16:52:34 +0000</pubDate>
		<dc:creator>Rob</dc:creator>
				<category><![CDATA[All Blog Posts]]></category>
		<category><![CDATA[Misc]]></category>
		<category><![CDATA[Solid Brands]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Creative Business Strategies]]></category>
		<category><![CDATA[Marketing Planning]]></category>

		<guid isPermaLink="false">http://effusioncreative.com/?p=441</guid>
		<description><![CDATA[

A brand is not a logo, it's not your company's identity or even a product.

A brand is an emotional and visceral reaction or connection to a business or product. Whether the emotion is love or hate the ultimate goal is an illogical reaction. Branding attempts to manage the signals that help evoke that reaction. Branding [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Way My Grandma Saw It</title>
		<link>http://effusioncreative.com/2008/12/the-way-my-grandma-saw-it/</link>
		<comments>http://effusioncreative.com/2008/12/the-way-my-grandma-saw-it/#comments</comments>
		<pubDate>Thu, 04 Dec 2008 22:30:13 +0000</pubDate>
		<dc:creator>Martha</dc:creator>
				<category><![CDATA[All Blog Posts]]></category>
		<category><![CDATA[Design Trends]]></category>
		<category><![CDATA[Misc]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Creative Business Strategies]]></category>
		<category><![CDATA[Marketing Planning]]></category>

		<guid isPermaLink="false">http://effusioncreative.com/?p=812</guid>
		<description><![CDATA[

I sure didn’t come from money. Still, I wasn’t deprived either. If anything, I can thank my maternal Grandmother for showing me how being thrifty and creative can make the things that we surround ourselves with really gratifying. That and a general belief that she had:

“It’s better to have one nice thing than to have [...]]]></description>
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