Ok so it's really called drip marketing, I also refer to it as "overtising." We've found that a lot of companies are actually overdoing eMarketing efforts to the point where it becomes annoying to the end user.

Personally, we believe once a week to your customer base is excessive (Godiva are you listening?), every two weeks is doible.

We like to send our eMarketing out quarterly or occasionally if we just want to put out an additional touch out to them we'll create a unique piece certain times throughout the year ... Continue Reading

We couldn't be more excited. Today we were contacted again by LogoLounge with some great news. Apparently LogoLounge is going to be publishing a series of niched Logo Master Library books in addition to their annual book of logo designs and their inaugural book is coming out Fall 2009. Two of our logos made the cut one for a custom jeans manufacturer called iD™ and the other called Cole Cober a luxury brand. You can view both winning logos below. You can also view our entire logo portfolio here.

There's ... Continue Reading

A brand is not a logo, it's not your company's identity or even a product.

A brand is an emotional and visceral reaction or connection to a business or product. Whether the emotion is love or hate the ultimate goal is an illogical reaction. Branding attempts to manage the signals that help evoke that reaction. Branding occurs in the heart and not the head, the "I want" and "I need" connection is invaluable.

Take Coca Cola for instance. Without brand value, they estimate their worth at 50 Billion, WITH brand value they estimate ... Continue Reading

I sure didn’t come from money. Still, I wasn’t deprived either. If anything, I can thank my maternal Grandmother for showing me how being thrifty and creative can make the things that we surround ourselves with really gratifying. That and a general belief that she had:

“It’s better to have one nice thing than to have many cheap things.”

Grandma wasn’t talking about straight label shopping. Grandma was talking about plain old quality — though we know many brands (or labels) that are associated with quality. In fact, that’s what Effusion Creative Solutions ... Continue Reading