Twitter is all the rage, everyone is doing it, if you're not why aren't you? From big companies to people living in their basement are inviting you into their lives, their culture and meeting new people that share like interests is what Twitter is about. The down side of Twitter though are some of the people that do follow you.

We've put together a list of reasons we just will never consider following you back:

• You have not, will not or don't know how to change the default avatar (We'll also unfollow ... Continue Reading

We couldn't be more excited. Today we were contacted again by LogoLounge with some great news. Apparently LogoLounge is going to be publishing a series of niched Logo Master Library books in addition to their annual book of logo designs and their inaugural book is coming out Fall 2009. Two of our logos made the cut one for a custom jeans manufacturer called iD™ and the other called Cole Cober a luxury brand. You can view both winning logos below. You can also view our entire logo portfolio here.

There's ... Continue Reading

It’s fitting that this blog entry comes in December, the month when stores and homes are decorated with extra lights, garlands, and all kinds of shiny decorative objects. It’s a time when we put more glitter into our surroundings. Adding glitter in the form of great design is what Effusion Creative Solutions is all about. We call it making things look pretty with a purpose, and it’s a philosophy that started at an early age for our founder, Robert Pfeifer.

Apparently, when he was young he was in a boys group ... Continue Reading

If you knew me, you would know I’m a Food Network junkie. I also tend to collect cookbooks, which I often read like novels. My latest one is The Barefoot Contessa Cookbook, one of Ina Garten’s from the late 1990’s. In it, she repeatedly advises to use the best ingredients you possibly can.

At Effusion we decided that the best way to provide the best services to our clients was to specialize in design (which is all done in-house) and partner with “specialists” in other areas on an as ... Continue Reading

A brand is not a logo, it's not your company's identity or even a product.

A brand is an emotional and visceral reaction or connection to a business or product. Whether the emotion is love or hate the ultimate goal is an illogical reaction. Branding attempts to manage the signals that help evoke that reaction. Branding occurs in the heart and not the head, the "I want" and "I need" connection is invaluable.

Take Coca Cola for instance. Without brand value, they estimate their worth at 50 Billion, WITH brand value they estimate ... Continue Reading

It's very interesting to see how the malls are marketing this year to get people through their door. We just visited our local mall and 9 stores out of 10 had major discounts or FREE posters in nearly every window.

Nearly ... Continue Reading

So there I am in the Starbucks drive through for the usual morning wake-me-up. I get to the window and the barista says "Your coffee was just paid for by the car in front of you." (who by this time has fled the scene)

She proceeds to tell me that every car in front of the next car is doing the same — it's this game they play to see how many cars will pay for the next. That day I was the 44th car in a row to follow suit. My ... Continue Reading

For the second consecutive year, LogoLounge has recognized Effusion for brand design excellence.

OK so we're tooting our own horn, but we're proud of what we do here and being recognized in your industry to what a panel of international judges judging over 30,000 logo submissions and considering your work "solid design" is worth a mention. Below is one of the two logos that made it into the book.

Sounds like something Arsenio Hall's announcer might have said back in the day (just dated myself 10 years by saying that).

I think House Ind is the typography equivalent to Apple and all that they do. If you've ever seen or purchased their House Ten Year Book: it's something to behold. Everything (and I do mean everything) about the book is over-the-top. The book is so over illustrated, so jam-packed with typefaces and designed in such a way that with any other company you'd say no way this will ... Continue Reading

These ads should all all be titled "Yeah Just Like That."

Yes, I'm a devote lamb following Apple every where they go, but aside from that, I have to share with you how creative I thought one of their most recent ads were for a product called Shazam. The last dozen or so TV ads have featured a theme song playing in the background just wallpaper music to accent the spot. Well Shazam is a very cool application (I can vouch for it — it works everywhere from the car to a Starbucks to a noisy restaurant — pretty amazing) ... Continue Reading