It's the fourth quarter, the last month before the New Year. If year-end marketing budgets haven't been spent yet or you're anxious about getting started early for next year, this is the month to get serious about gearing up for Q1 2009. By having business in the pipeline now you'll be ready to go to kick-off the month of January.

This year more than ever, your marketing strategies should be offensive — instead of defensive. With the right creative moves set in motion now, this will help keep your business ahead of ... Continue Reading

You can love 'em or hate 'em but when it comes down to marketing genius and pushing the right buttons to get a brand noticed, you don't have to look any further than Marilyn Manson. As the self proclaimed "Antichrist Superstar", Manson has been indisputably among the most notorious and controversial entertainers since the mid 1990s due to a strong realization that niche marketing his band was what would set him apart from all the wanna-bees.

Drawing upon artistic influences like Alice Cooper and KISS, Manson takes his image to ... Continue Reading

When Metallica set out to create a themed branded identity for their 1st album in 5 years they wanted a huge visual impact. Because the music industry is in a huge flux these days the band realized it needed to approach this album in a more creative way. Turner Duckworth (who've worked with giants such as Amazon.com and Coca-Cola) were tapped for the challenge and the end result was nothing less than spectacular. Using strong iconography and branding it across everything from t-shirts and cell phone screens ... Continue Reading