When it comes to reputation and longevity in the business Pentagram is clearly a design deity. Clean and well thought out design is something that precedes their work. You hear the name and think yes. . .pure quality and creativity without compromise. Their talents run the gamut from branding to architecture and they've left their mark on giants like Saks 5th Avenue to Harley Davidson. If there's ever a design firm (and that term seems a disjustice to their organization) that Effusion aspires to ... Continue Reading

Obama's marketing campaign was a well oiled machine, in touch with the youth, in touch with today's technology and very "now" in terms of interacting with today's new media to get his message out.

What's even more amazing about Obama's image is his brand. In a market watch article it states that the Obama symbol of hope logo has stronger momentum than both Google and iPhone which is a feat in and of itself and speaks volumes to the importance of creating a unique, memorable mark that people can not ... Continue Reading

A huge huge campaign that was based upon sarcastic reverse psychology was very well done. They took between 30-50 entertainment personalities to prove a point. That point being to not do anything, not to vote because why would it make a difference, why would one person or a dozen people make a difference in an election. Well it did.

The message got out and people like never before who have never seen a voting booth went out to vote.

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We’ve all heard the term “spring cleaning,” but being a transplant from the East Coast to the Phoenix, Arizona area has altered my schedule for this ritual of clearing out closets and deep cleaning. Here, we wait for cooler weather to set in, which is right on the border of the start of the holiday season (Halloween through to the New Year). It made me think of some of our past and in-progress clients who have taken action to update and “refresh” their branding, and with it their ... Continue Reading

Like everywhere around the country, here in Chandler, Arizona we see businesses closing up shop all around us. My son works at Jamba Juice, and when I was picking him up yesterday someone came in saying the Pizza shop next door closed down. I proceeded to ask the general manager of Jamba Juice how their store is being effected by the downturn in the economy. She told me their sales were actually up from last year, and attributed it to Jamba Juice’s corporate commitment to providing slower stores with more marketing ... Continue Reading

This was a call out on the October 2008 cover of House Beautiful. Though this was in reference to changing the look of your home and finding ways to feel more connected to your environment, the slogan certainly applies to what Effusion does for businesses. Our job is all about helping companies better connect with their customers.

This connection could change your business as told by Brian Tracy, author of The Seven Secrets of Business Success.

“Packaging encompasses every visual aspect of your company. Your product packaging—including letterhead, business cards, brochures, and the ... Continue Reading

This past week, part of the Effusion team traveled to Texas for the Mind Your Own Business conference organized by HOW Magazine. It was a chance to exchange ideas with other creative-industry professionals and learn best practices for design businesses from experienced experts. It was also a great forum for reinforcing what we already know:

WE ARE HIRED FOR THE WAY WE THINK

One thing we tell clients is that great design isn’t about pretty pictures (though we’re really good at that). Great design has a purpose. That purpose is to help them ... Continue Reading