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WIFItising

spinal-tap WIFItising — Dancing the fine line between clevah and stupid.

I came across this interesting way of advertising that in a big picture sense boils down to thinking outside of the box and how many traditional advertisers should start thinking.

Creative marketing tactics picks up old ideas, dusts them off and presents them in a new way that often generates a new found interest just because of the unique approach. You might call this particular idea a form of Guerrilla marketing.

WIFItising is something that has become popular in coffee houses ... Continue Reading

Zero Effort Equals Zero Awareness

field-of-dreams Build it and they will come.

Well it use to be that way way back in Web 1.0 days when the internet was in it's infancy. This is no longer the case. Between the need for SEO, blogging and social media, a lot more time and energy go into being found on the internet.

When it comes to marketing your business online, it does take effort, PERIOD.

That sentence should be our entire blog entry for the week, but we'll expand on that idea.

If you don't have time for business awareness ... Continue Reading

3 Red Flag Indicators You've Been Punk'd By Your Design Firm

punkd There are many warning signs when it comes to spotting a rogue design firm.

We've heard of horror story after horror story and stepping back to take it all in there are a few commonalities that seem to come up more often than not.

Below are some key red flag indicators to help you realize if you've been or are in the process of being punk'd by your current design firm.

MIA

Your design firm all of the sudden has gone missing in action right in the middle or within the final stretch ... Continue Reading
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