Designing "just because" is no way to develop solid design. If you are a designer or someone in the business you already know this.

There are times though when clients are adamant about something that has to be in the design, not necessarily for a good reason, just because they like the "idea" of it, not because it has any real meaning or validity. This will often put a wrench in the creativity process but it's something everyone of us has had to deal with from time to time.

Consultation throughout the project ... Continue Reading

Ok so it's really called drip marketing, I also refer to it as "overtising." We've found that a lot of companies are actually overdoing eMarketing efforts to the point where it becomes annoying to the end user.

Personally, we believe once a week to your customer base is excessive (Godiva are you listening?), every two weeks is doible.

We like to send our eMarketing out quarterly or occasionally if we just want to put out an additional touch out to them we'll create a unique piece certain times throughout the year ... Continue Reading

So you did it, you thought by not marketing your company on the web or with traditional marketing collateral that you'd save huge bucks. You probably did. How much did you lose though because your name wasn't out there or you didn't polish your current marketing pieces up taking advantage of the economic situation? In most cases you'll have to work harder to get that same sale that was approved last year in a third of the time, fine.

Hitting the pavement to drum up business requires more than a ... Continue Reading

The short answer is no. No they can't. If they want something of yours they can get it or know someone that can.

This comes up quite often actually with our clients and we tell them the same thing. Sure there are deterrents which I'll describe below however that's all they are.

Here's a great story for you:

After a year or so telling our client that you can't lock down your photos so no one steals them, they came to me one day and said: "Rob, I know you said ... Continue Reading