This type of thinking applies not only to graphic design, marketing, and brand strategy but really any profession ranging from landscaping to interior decorating — you name it.

If you search the web there are plenty of companies that will design your logo identity for $100 and your website for under $500, you absolutely don't want to go this route. These types of solutions are typically sweat shop off-shore design companies that turn and burn out work throwing quality to the wind.

We can't tell you how many companies we have estimated projects for in the past that didn't choose our company to go the "quick, cheap and dirty" route instead and eventually came back to us because there was a lack of knowledge in development, a breakdown in communication and poor quality in the end product. It's a shame, because the client ends up having to start from scratch and it costs them not only additional time but more money as an end result.

Getting what you paid for is a sad reality for any client when they choose to base their choice solely on price. Everybody is concerned about budgets these days — that's a given, but the one place you don't want to skimp is on your corporate image or marketing materials. We get these types of questions all the time, "what does a website cost" or "what does a full marketing campaign run?" Design firms can't determine an exact number until they have all the variables ironed out. It's similar to asking "what does a car or house cost?" Do you want an exotic car or a hybrid, a mansion or a studio apartment? It's all in the details.

Your business image and marketing materials are truly an investment, which translate to how your customers or clients perceive you as a company. This perception of investment vs "just a business expense" is crucial in understanding the value a solid marketing campaign really is to a company.

By taking clients through a detailed interview process, this helps us get to know the company, their goals, their needs vs wants, their commitment to the project, and provides us with the necessary information to put together a formalized proposal to suit their creative venture.

Due to our education in the design field, years of experience in the market and our creative talent in deliverables, Effusion will not come in as the lowest proposal — that you can count on. On the other hand, we typically do not come in on the über high-end either. Where we will fall inline is somewhere in the middle. Think of Effusion as the Lexus of design in terms of pricing, not as low as a pre-owned Smart Fortwo cartoon car or as high as a new Porsche.

If you are in the market for a new website or a branding/marketing campaign and want to do it right the first time let's have a conversation.