When it comes to reputation and longevity in the business Pentagram is clearly a design deity. Clean and well thought out design is something that precedes their work. You hear the name and think yes. . .pure quality and creativity without compromise. Their talents run the gamut from branding to architecture and they've left their mark on giants like Saks 5th Avenue to Harley Davidson. If there's ever a design firm (and that term seems a disjustice to their organization) that Effusion aspires to be — it would be in the league of Pentagram. The spread below sums up Pentagram and how simple, elegant and amazing design says so much more than loading it up with fluff content that essentially destroys good design.