A huge huge campaign that was based upon sarcastic reverse psychology was very well done. They took between 30-50 entertainment personalities to prove a point. That point being to not do anything, not to vote because why would it make a difference, why would one person or a dozen people make a difference in an election. Well it did.

The message got out and people like never before who have never seen a voting booth went out to vote.

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We’ve all heard the term “spring cleaning,” but being a transplant from the East Coast to the Phoenix, Arizona area has altered my schedule for this ritual of clearing out closets and deep cleaning. Here, we wait for cooler weather to set in, which is right on the border of the start of the holiday season (Halloween through to the New Year). It made me think of some of our past and in-progress clients who have taken action to update and “refresh” their branding, and with it their ... Continue Reading

Like everywhere around the country, here in Chandler, Arizona we see businesses closing up shop all around us. My son works at Jamba Juice, and when I was picking him up yesterday someone came in saying the Pizza shop next door closed down. I proceeded to ask the general manager of Jamba Juice how their store is being effected by the downturn in the economy. She told me their sales were actually up from last year, and attributed it to Jamba Juice’s corporate commitment to providing slower stores with more marketing ... Continue Reading

This was a call out on the October 2008 cover of House Beautiful. Though this was in reference to changing the look of your home and finding ways to feel more connected to your environment, the slogan certainly applies to what Effusion does for businesses. Our job is all about helping companies better connect with their customers.

This connection could change your business as told by Brian Tracy, author of The Seven Secrets of Business Success.

“Packaging encompasses every visual aspect of your company. Your product packaging—including letterhead, business cards, brochures, and the ... Continue Reading